As General Manager and EVP of Lucasfilm, Lynwen Brennan oversees all businesses, including Lucasfilm, Industrial Light & Magic, and Skywalker Sound. She is responsible for the development and execution of Lucasfilm's business strategy and implementation of the company vision. Lynwen oversees the Star Wars Franchise groups including Marketing and Integrated Planning, Games, Publishing and Consumer Products, Publicity, Asset Management and Content Strategy. She also looks after Lucasfilm Studio operations, including Human Resources, Finance and Legal.